DN Media Group is home to leading business publications with a global reach. Our mission is to deliver independent, high-quality journalism and market insight that helps leaders make better decisions. Our subscription business is scaling rapidly, supported by a modern commercial engine and collaborative product, data, and editorial teams.

DN Media Group is transforming how we build long-term relationships with our subscribers across brands and markets. As we develop our subscription business, the customer lifecycle and experience have become one of our most important commercial levers, from the first moment of onboarding to long-term loyalty and value growth.

To accelerate this journey, we are establishing a strengthened Customer Value Optimization (CVO) function at the heart of our subscription strategy. As manager of the CVO team, you will shape the way subscriber interactions are transformed into cohesive, personalized experiences that drive retention, reduce churn, and increase product usage.

This is a role for a leader who combines strong commercial thinking, customer insight and a passion for personalised customer journeys. Someone who can translate insights and data into automated digital communication across formats and channels that deliver measurable business impact across all our brands.

Your strategic role:

• Maximize revenue impact from the existing subscriber base via loyalty, retention and value growth

• Scale personalization using data, segmentation and ML-models and marketing automation capabilities

• Build consistent, high performing lifecycle journeys across brands with measurable commercial impact

• Follow up and ensure prioritization and strong deliveries for increasing important customer base KPIs and subscription revenue growth within our loyal subscriber base
  

Your day-to-day:

• Lead MA/CX operations and daily customer communications (including news cycle and commercial events)

• Partner with Data/Analytics on segmentation and personalization models; validate and iterate journeys through experimentation and testing

• Collaborate with Product & Tech to deliver in product communication and features that drive activation and loyalty

• Secure data-driven decisions in prioritization of initiatives; create understanding of how to impact important KPIs and translate improvement to monetary value

• Oversee QA and governance for automated flows; ensure GDPR/privacy compliance

• Coach CX specialists and ensure prioritization of MA-development to ship high-quality, testable customer communication and personalised content
  

Your background:

• 7+ years in CX/CRM/lifecycle roles with documented retention/churn impact at scale

• Hands-on MA platform experience (e.g., Braze/HubSpot/SFMC) - journey orchestration, dynamic content, triggers, QA

• Strong data and experimentation mindset; able to partner with data scientists on personalization and interpret model outputs

• Technical competence and understanding within Marketing Automation tools, to guide and drive development of MA-experts in the team and within the organisation

• Experience operationalizing cross channel lifecycle comms (onsite, app, email, push) with privacy best practices

• Strong stakeholder leadership and communication skills; English fluency (Nordic language is a plus) - Proven collaborative mindset and capabilities
  

We will consider applications even if you do not meet every single one of the above requirements, so do not be put off if you don’t match them perfectly!

We are an equal opportunities employer who wants to attract qualified applicants regardless to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity!

DN Media Group, owner of Norwegian financial daily Dagens Naeringsliv and a portfolio of other specialist titles with a global reach. We pride ourselves on high standards of independent journalism and have an ambitious growth strategy. But don't take our word for it, take a look around our career pages and website to find out more about DN Media Group, its publications, and the team.

And for what is on offer for you as a new colleague take a look at the People & Culture department at career pages.

Please note that as part of our recruitment process we conduct ID-checks and right to work checks, and when necessary, a full background check. Candidates will be informed by HR before any background checks are initiated.